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How to Enhance Your Evaluation Efforts
Join Burrelles and Jon Meakin, as he discusses some of the issues common to any PR professionals wrestling with how to enhance their evaluation efforts, be they in-house or agency, and try to answer questions such as:
- What does good evaluation look like?
- There’s so much I could measure, but what should I measure?
- How do I persuade colleagues we need to change what we’ve been doing?
- Where and how do I begin?

Jon Meakin, Global Head of Strategic Services, Grayling

Jon sits on the board of AMEC (the Association for the Measurement and Evaluation of Communication) and the founding chair of AMEC’s Agency Group. Earlier this year, Jon established ‘Common Ground’ an AMEC initiative designed to embed measurement and evaluation best practice measurement throughout the PR agency sector. Common Ground is based on the principle that while agencies may be fierce rivals in most regards, when it comes to measurement there is more that unites them than there is divides them.

Tressa Robbins, VP Client Onboarding / Implementation, Burrelles

Nov 22, 2019 03:00 PM in Eastern Time (US and Canada)

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