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Measuring Trust - AMEC Measurement Month
Join Burrelles and Edelman for this insightful presentation during AMEC Measurement Month. Edelman has been measuring trust for 19 years. The 2019 Edelman Trust Barometer revealed that trust has changed profoundly in the past year – people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs (57 percent), business (56 percent) and government and media ( both 47 percent). During this webinar we will:

• Look at a few of the overall highlights from this year’s study
• Examine key findings around media
• Consider some of the core pillars for companies to measure their trust

Speakers:
Pauline Draper-Watts, EVP and Senior Counsel, Edelman Intelligence
Lauren Vincelli, SVP and Reputation Expert, Edelman Intelligence

Moderator:
Tressa Robbins, VP Client Onboarding / Implementation. Burrelles

Nov 22, 2019 11:00 AM in Eastern Time (US and Canada)

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